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Stop paying for fake followers

Drop their instagram handle, we’ll tell you what they’re actually worth.

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The carfax of influencer marketing

No more guessing, negotiating blind, or hoping it works. Get clarity before you commit budget.

Know what influencers are actually worth

Know what influencers are actually worth

Most influencer rates are inflated. We show you what’s justified based on their past performance, and what’s not.

Spot fake followers instantly

Spot fake followers instantly

Stop posting “just to post.” Create content tied to outcomes and built for discovery.

Work with influencers that convert

Work with influencers that convert

We show you how well their audience matches your brand and goals.

Creator pay calculator preview

Creator Pay Calculator

Paying and praying isn’t a strategy.

See what an influencer is actually worth to you.

  • Drop their handle: Don’t spend hours digging through their posts and engagement.

  • We analyze what actually matters: Fake followers, inflated engagement, oversaturated promos. Things that are nearly impossible to spot on your own.

  • Get the full picture before you pay: Stop taking influencer rates at face value. Know what they’re worth and how they compare to ads to negotiate.

Stack of money on fire

It’s time to stop lighting money on fire.

$1,000 for a post their mom and 2 friends liked. And you’re supposed to “trust it”.

This is what you’ve been missing.

Because “likes” don’t tell you anything. This shows what actually matters.

Not all engagement is equal

Most creators look legitimate on the surface. We surface the patterns that say otherwise.

#fakefollowers
Not all engagement is equal

Audiences are tired

If their feed is saturated with promotions, their audience has already learned to ignore them.

#skip
Audiences are tired

Find your people

Not just followers—actual potential buyers who align with your product and are more likely to convert.

#worthit
Find your people

Performance over vibes

No inflated pricing. No guesswork. Just a clear benchmark for what this creator is worth.

#wellspent
Performance over vibes
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Stop guessing. Start negotiating with leverage.

Get clarity on pricing, performance, and real value.

Reviews

We showed this to a few brands...

We gave a few brands early access. Here’s what happened.

How is this not standard yet?

It’s kind of wild that brands are expected to just trust influencer rates without any real benchmark. This feels like something we should’ve had years ago.

@founderfiles

I have mixed feelings.

It’s great, but also kind of brutal. We ran a few past deals through it and realized we easily overspent $10k last year. You can’t unsee it once you have the data.

@BerryB777

We’ve 100% been overpaying

We saw 50+ comments on their posts and assumed it would drive sales, but most of it was from fake engagement groups, not actual customers. Now we know...

@gracelovescake879

This changes the conversation completely

Before, we were just reacting to whatever rate they gave us. Now we actually have something to push back with. Completely different dynamic.

@cooperandpine

Influencer with $127 balloon valuation

Know what to pay before your next deal.

Get early access and see what influencers are actually worth so you can stop guessing and start negotiating with confidence.